In this advanced level course, students will focus on design as instrument for social change. The semester long course project is Design Ignites Change. The project focuses on a social change or a social awareness issue. Students will learn and develop skill sets in research, messaging, strategy, mood boards, branding, identity, production, and implementation. The project components include print design, interactive design, motion design, and social media. Students will learn advanced design processes and create a cohesive brand package as they workwith numerous project components and phases. The design process includes: iterative concept development, design development, craft, details, and production. Students will develop professional oral presentation skills by participating in weekly critiques. Project workflow, professional presentation, and professional practices for designers are integrated into course projects. At the end of the semester, students will obtain experience in professional design projects and skill sets, while understanding on-the-job expectations for a fast-paced professional design studio. This course is for Undergraduate Graphic Design majors only.