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Viewing: CDM 3410 : Entertainment Design: Movie Key Art

Last edit: Mon, 01 May 2017 18:37:19 GMT

Catalog Pages referencing this course
Columbian College of Arts and Sciences
Corcoran School of the Arts and Design (CCAD)
Entertainment Design: Movie Key Art
Entertainment Design: Movie Ke
Course Type
Studio Course
Default Grading Method
Letter Grade



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This course introduces the fundamental basics of Movie Key Art for the purpose of movie marketingcampaigns, which includes movie posters, promotional merchandise, dvd packaging, outdoor and Internet advertising.Topics that will be covered include the history of Movie Key Art, marketing strategy with ideation andbranding, as well as typeface development and using Adobe Creative Suite software at an advanced level. Through the use ofAdobe Photoshop, Illustrator and Indesign, the process of Key Art Design for movie advertising will be handled stepby step. Establishing pay rates and professional practice in the design industry will be discussed in this course.Course projects will focus on individual and team collaboration for a real world Studio Experience.Pre-requisite: CDE 2091 Sophomore Design Studio II and CGD 2060 Typography II

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Key: 1103