Date Submitted: Wed, 19 Jul 2017 16:07:26 GMT

Viewing: PSPR 6224 : Global Public Relations and Public Affairs: Strategy and Practice

Last approved: Thu, 13 Apr 2017 15:52:21 GMT

Last edit: Thu, 09 Mar 2017 15:38:38 GMT

Changes proposed by: sfarrand
Programs referencing this course
College of Professional Studies
Professional Studies - Public Relations (PSPR)
PSPR
6224
Global Public Relations and Public Affairs: Strategy and Practice
Global Public Relations
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

20

Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
Yes
 
PSAD 6270 - International Public Relations and Global Advocacy
No
Fee Type


No


How global public relations strategies are developed and implemented to support advocacy efforts; communications theories that enable insight into challenges arising from differences in language, culture, politics, and economics worldwide
Students will:
1. Deepen their understanding of, and capability to develop, public relations strategies and tactics that are effective across global boundaries and cultures.
2. Appreciate the complexities of language, culture, politics, and economics involved in promoting and defending companies, countries, causes, or candidates in different countries and regions.
3. Understand the benefits and risks posed by the global reach and nearly instantaneous impact of today’s traditional and social media.
4. Strengthen their idea-generation and problem-solving abilities as well as writing and presentation skills with particular emphasis on the application to global clients and audiences.
Uploaded a Course Syllabus

Course Attribute

This course is replacing PSAD 6270 International Public Relations and Global Advocacy due to the phasing out of the Advocacy in the Global Environment M.P.S. degree.
jackp (Thu, 15 Dec 2016 20:58:43 GMT): Rollback: needs statement of hours of expected work
Key: 10647