CPS Dean's Council
Academic Planning and Assessment
Wed, 19 Jul 2017 16:11:15 GMT
John Prostko (jackp): Approved for CPS Dean's Council
Apr 13, 2017 by Suzanne Farrand (sfarrand)
Wed, 19 Jul 2017 16:07:26 GMT
PSPR 6224 : Global Public Relations and Public Affairs: Strategy and Practice
Thu, 13 Apr 2017 15:52:21 GMT
Thu, 09 Mar 2017 15:38:38 GMT
Changes proposed by: sfarrand
Catalog Pages referencing this course
Master of Professional Studies in the Field of Strategic Public Relations
Professional Studies Public Relations (PSPR)
Programs referencing this course
MPGP-MPS: Global Politics
College of Professional Studies
Professional Studies - Public Relations (PSPR)
Long Course Title
Global Public Relations and Public Affairs: Strategy and Practice
Short Course Title
Global Public Relations
Number of Credits
Default Grading Method
Repeatable for Credit?
Frequency of Offering
Are there Course Equivalents?
PSAD 6270 - International Public Relations and Global Advocacy
Are Fees Applicable?
Explanation and Description of Fees
Are Additional Resources Required?
Explanation of Additional Resources
Justification for Additional Resources
Describe any Sources of Additional Funding
How global public relations strategies are developed and implemented to support advocacy efforts; communications theories that enable insight into challenges arising from differences in language, culture, politics, and economics worldwide
1. Deepen their understanding of, and capability to develop, public relations strategies and tactics that are effective across global boundaries and cultures.
2. Appreciate the complexities of language, culture, politics, and economics involved in promoting and defending companies, countries, causes, or candidates in different countries and regions.
3. Understand the benefits and risks posed by the global reach and nearly instantaneous impact of today’s traditional and social media.
4. Strengthen their idea-generation and problem-solving abilities as well as writing and presentation skills with particular emphasis on the application to global clients and audiences.
Uploaded a Course Syllabus
PSPR 6224 Syllabus.docx
Explanation of how the course differs from similar GW courses
This course is replacing PSAD 6270 International Public Relations and Global Advocacy due to the phasing out of the Advocacy in the Global Environment M.P.S. degree.
Course Reviewer Comments
Thu, 15 Dec 2016 20:58:43 GMT
Rollback: needs statement of hours of expected work