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Viewing: ISTM 6209 : Web and Social Analytics

Last approved: Mon, 17 Jul 2017 08:01:51 GMT

Last edit: Thu, 13 Jul 2017 14:29:47 GMT

School of Business
Information SystemsTechnology Management (ISTM)
ISTM
6209
Web and Social Analytics
Web and Social Analytics
Fall 2017
3
Course Type
Lecture
Default Grading Method
Letter Grade
students in the MS in information systems technology program or with permission of the department
No
No

Corequisites

40
Duan, Ho
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Concepts, techniques, and tools of collecting, analyzing, and reporting digital data concerning how users interact with organizations through the Internet and social media; business intelligence; key performance indicators; new business models.
Upon completing this course, the students will be able to: - Understand the importance and benefits of web analytics in modern business. - Interpret and analyze web data to derive actionable customer intelligence. - Evaluate the measurements from various sources of data to use, and seeing the relationship between the actions you take and their results. - Understand and assess the impact and key strategies used by firms in digital advertising and measure the key metrics and economic values.

Course Attribute


Key: 10460