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May 21, 2016 by Genevieve Cooper (cooperg)
COMM 6150 : Persuasion
Sat, 21 May 2016 08:40:26 GMT
Thu, 05 Nov 2015 18:55:53 GMT
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CM-MA: Communication Management
ORSC-MA: Organizational Sciences
Columbian College of Arts and Sciences
Organizational Sciences and Communication (OSCM)
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In-depth advanced study of principles, techniques, and ethics of persuasion from both sender and receiver perspectives, and across both personal and mediated contexts. Emphasis is on the common-premise model with special consideration of such topics as audience analysis; systems of ethics; persuasive claims; pathos/ethos/logos; attitude and behavior change; sender, message, channel, and receiver characteristics; and, subconscious influence.
After successful completion of the course, the student will be able to
differentiate persuasion from other forms of influence along ethical guidelines, explain and use
the principal persuasion proofs and their primary premises, and offer a detailed critique of
persuasive and subconscious motivation elements in actual pieces of social influence.
Uploaded a Course Syllabus
COMM-OS 6150 Persuasion Summer 2016.doc
Explanation of how the course differs from similar GW courses
Graduate level Course designed for Comm MA
Graduate level course for Comm MA
Course Reviewer Comments
Fri, 02 Oct 2015 18:22:37 GMT
Rollback: Use revised syllabus (headed there now).
Thu, 05 Nov 2015 00:16:08 GMT
Rollback: As requested
Thu, 05 Nov 2015 18:53:43 GMT
Rollback: New version awaits.