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Viewing: COMM 6150 : Persuasion

Last approved: Sat, 21 May 2016 08:40:26 GMT

Last edit: Thu, 05 Nov 2015 18:55:53 GMT

Catalog Pages referencing this course
Columbian College of Arts and Sciences
Organizational Sciences and Communication (OSCM)
COMM
6150
Persuasion
Persuasion
Fall 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade
Graduate students
No
No

Corequisites

12
Clay Warren
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


In-depth advanced study of principles, techniques, and ethics of persuasion from both sender and receiver perspectives, and across both personal and mediated contexts. Emphasis is on the common-premise model with special consideration of such topics as audience analysis; systems of ethics; persuasive claims; pathos/ethos/logos; attitude and behavior change; sender, message, channel, and receiver characteristics; and, subconscious influence.
After successful completion of the course, the student will be able to
differentiate persuasion from other forms of influence along ethical guidelines, explain and use
the principal persuasion proofs and their primary premises, and offer a detailed critique of
persuasive and subconscious motivation elements in actual pieces of social influence.
Uploaded a Course Syllabus
Graduate level Course designed for Comm MA
Course Attribute

Graduate level course for Comm MA
claywar (Fri, 02 Oct 2015 18:22:37 GMT): Rollback: Use revised syllabus (headed there now).
jbb (Thu, 05 Nov 2015 00:16:08 GMT): Rollback: As requested
claywar (Thu, 05 Nov 2015 18:53:43 GMT): Rollback: New version awaits.
Key: 10110