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Mar 18, 2016 by Genevieve Cooper (cooperg)
COMM 3175 : Strategic Communication
Fri, 18 Mar 2016 17:36:04 GMT
Tue, 20 Oct 2015 17:06:03 GMT
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OCOM-MINOR: Organizational Communication
Columbian College of Arts and Sciences
Organizational Sciences and Communication (OSCM)
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Exploration of the strategies and techniques employed in successful communication in the face of obstacles such as shrinking budgets and technological expansion. Emphasis on the principles of communication planning through a strategic matrix in an evolving communication environment..
• To understand, analyze and implement a strategic planning process through the use of a strategic planning communication matrix. • To understand and implement the framework needed to integrate opinion research into strategy formulation in order to establish objectives, devise messages and construct outcomes. • To understand how technology has radically changed the nature of communication. By analyzing the effects of technology on the “participatory paradigm,” the multiplicity of channels, and the redefinition of audiences, you will be expected to draw up strategies crossing borders, boundaries and languages. • To analyze and segment target groups key to communication success. You will be expected to understand how these publics have rapidly evolved from consumers and audiences into stakeholders. • To understand and analyze the changing role of the media in democratic society as a result of technological advances in publishing and broadcasting. You should be able to understand media targeting and dealing with reporters.
Uploaded a Course Syllabus
COMM 3190 Schechter.docx
Explanation of how the course differs from similar GW courses
Course was previously offered as Special topics, but moving into permanent course with specific number
Course Reviewer Comments
Wed, 14 Oct 2015 15:22:07 GMT
Rollback: Missing required sections on prerequisites, description of assignments and University policies on religious holidays, academic integrity and accommodations for students with disabilities and course prerequisites
Thu, 15 Oct 2015 15:28:15 GMT
Rollback: new syllabus
Fri, 16 Oct 2015 19:23:51 GMT
Rollback: Please re-submit with a course description that outlines succinctly the main topics/themes that will be covered. (The proposed description is more like a justification for offering the course.) For examples see: bulletin.gwu.edu/courses/comm/