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Viewing: COMM 3175 : Strategic Communication

Last approved: Fri, 18 Mar 2016 17:36:04 GMT

Last edit: Tue, 20 Oct 2015 17:06:03 GMT

Catalog Pages referencing this course
Columbian College of Arts and Sciences
Organizational Sciences and Communication (OSCM)
COMM
3175
Strategic Communication
Strategic Communication
Spring 2016
3
Course Type
Lecture
Default Grading Method
Letter Grade

No
No

Corequisites

25
Peter Schechter
Frequency of Offering

Term(s) Offered

Are there Course Equivalents?
No
 
No
Fee Type


No


Exploration of the strategies and techniques employed in successful communication in the face of obstacles such as shrinking budgets and technological expansion. Emphasis on the principles of communication planning through a strategic matrix in an evolving communication environment..
• To understand, analyze and implement a strategic planning process through the use of a strategic planning communication matrix. • To understand and implement the framework needed to integrate opinion research into strategy formulation in order to establish objectives, devise messages and construct outcomes. • To understand how technology has radically changed the nature of communication. By analyzing the effects of technology on the “participatory paradigm,” the multiplicity of channels, and the redefinition of audiences, you will be expected to draw up strategies crossing borders, boundaries and languages. • To analyze and segment target groups key to communication success. You will be expected to understand how these publics have rapidly evolved from consumers and audiences into stakeholders. • To understand and analyze the changing role of the media in democratic society as a result of technological advances in publishing and broadcasting. You should be able to understand media targeting and dealing with reporters.
Uploaded a Course Syllabus

Course Attribute

Course was previously offered as Special topics, but moving into permanent course with specific number
echacko (Wed, 14 Oct 2015 15:22:07 GMT): Rollback: Missing required sections on prerequisites, description of assignments and University policies on religious holidays, academic integrity and accommodations for students with disabilities and course prerequisites
claywar (Thu, 15 Oct 2015 15:28:15 GMT): Rollback: new syllabus
gharris (Fri, 16 Oct 2015 19:23:51 GMT): Rollback: Please re-submit with a course description that outlines succinctly the main topics/themes that will be covered. (The proposed description is more like a justification for offering the course.) For examples see: bulletin.gwu.edu/courses/comm/
Key: 10088