This certificate provides an introduction to the expanding area of digital marketing and analytics. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the Marketing department (marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the ISTM and Decision Sciences departments. The objective of the certificate is to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics.
Visit the program website for additional program information.
Visit the School of Business website for admissions information.
The following requirements must be fulfilled: 12 credits, including 6 credits in required courses and 6 credits in elective courses.
Course List | Code | Title | Credits |
| MBAD 6274 | Marketing | |
| MKTG 6252 | Digital Marketing | |
| MKTG 6262 | Digital Marketing Analytics | |
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| MKTG 6263 | Marketing Decision Analytics | |
| MKTG 6264 | Artificial Intelligence and Machine Learning for Marketing Automation | |
| MKTG 6265 | Marketing Relational Databases and Customer Relationship Management | |
