Bachelor of Science with a Major in Business, Marketing Strategy and Analytics Concentration
The bachelor of science in business with a concentration in marketing strategy and analytics degree program provides students with the analytical and conceptual foundations for strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building. Students develop competencies and skills in identifying customer needs and wants; making decisions about which markets organizations should serve; designing product, service, and program offerings for these markets; planning and implementing strategies to communicate with and sell to these markets; and creating value through profitable relationships with customers as well as channel partners, suppliers, and other stakeholders.
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In addition to the requirements for the bachelor of science with a major in business, the concentration in marketing strategy and analytics requires five field courses:
|Required field courses|
|MKTG 3142||Consumer Behavior|
|or MKTG 3142W||Consumer Behavior|
|MKTG 3143||Marketing Research|
|Additional field courses|
|Three courses selected from one or both of the following two tracks. The courses are organized in two tracks only to suggest courses that build on one another in a related field of knowledge.|
|MKTG 4148||Advertising and Marketing Communications|
|or MKTG 4156||Integrated Marketing Communications|
|MKTG 4150||Salesmanship and Sales Management|
|MKTG 4152||Retailing Management|
|MKTG 4159||Marketing Strategy|
|MKTG 4161||Pricing Strategy: Competitive and Dynamic Pricing|
|Digital Marketing and Analytics|
|MKTG 4154||Digital Marketing|
|MKTG 4162||Digital Marketing Analytics|
|MKTG 4163||Applied Marketing Decision Analytics|
|MKTG 4164||Artificial Intelligence and Automated Marketing|
|MKTG 4165||Customer Relationship Management and Relational Databases|
|MKTG 4900||Special Topics|
Students should consult with an advisor for specific bachelor of science in business general education courses that apply to this concentration.