Bachelor of Science with a Major in Business, Marketing Strategy and Analytics Concentration

The bachelor of science in business with a concentration in marketing strategy and analytics degree program provides students with the analytical and conceptual foundations for strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building. Students develop competencies and skills in identifying customer needs and wants; making decisions about which markets organizations should serve; designing product, service, and program offerings for these markets; planning and implementing strategies to communicate with and sell to these markets; and creating value through profitable relationships with customers as well as channel partners, suppliers, and other stakeholders.

Visit the program website for more information. 

In addition to the requirements for the bachelor of science with a major in business, the concentration in marketing strategy and analytics requires five field courses:

Required field courses
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
Additional field courses
Three courses selected from one or both of the following two tracks. The courses are organized in two tracks only to suggest courses that build on one another in a related field of knowledge.
Marketing Strategy
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4150Salesmanship and Sales Management
MKTG 4152Retailing Management
MKTG 4159Marketing Strategy
MKTG 4161Pricing Strategy: Competitive and Dynamic Pricing
Digital Marketing and Analytics
MKTG 4154Digital Marketing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management and Relational Databases
MKTG 4900Special Topics

Students should consult with an advisor for specific bachelor of science in business general education courses that apply to this concentration.