Minor in Marketing

The following requirements must be fulfilled: 18 credits in elective courses.

Required
Six courses selected from the following:
BADM 3401Contemporary Marketing Management
MKTG 3142Consumer Behavior
MKTG 3143Marketing Research
MKTG 4148Advertising and Marketing Communications
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Salesmanship and Sales Management
MKTG 4154Digital Marketing
MKTG 4159Marketing Strategy
MKTG 4161Pricing Strategy – Competitive and Dynamic Pricing
MKTG 4162Digital Marketing Analytics
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management (CRM) and Relational Databases