Bachelor of Science with a Major in Marketing

The following requirements must be fulfilled: 120 credits, including 77 credits in required courses and 43 credits in elective courses.

General education and pre-business
UW 1020University Writing
One critical analysis in the humanities course. 1
One scientific reasoning with lab course. 1
One of the following two-course sequences in mathematics: 2
MATH 1051
MATH 1252
Finite Mathematics for the Social and Management Sciences
and Calculus for the Social and Management Sciences
or MATH 1231
MATH 1232
Single-Variable Calculus I
and Single-Variable Calculus II
BADM 1001
BADM 1002
First-Year Development Course I
and First-Year Development Course II 3
or BADM 1003 Transfer Student Development Course
BADM 3001Career Management Strategy 4
BADM 4001Leadership and Career Launch 5
ECON 1011Principles of Economics I
ECON 1012Principles of Economics II
DNSC 1001Business Analytics I: Statistics for Descriptive and Predictive Analytics
or APSC 3115 Engineering Analysis III
or STAT 1051 Introduction to Business and Economic Statistics
or STAT 1053 Introduction to Statistics in Social Science
or STAT 1111 Business and Economic Statistics I
DNSC 2001Business Analytics II: Predictive and Prescriptive Analytics
or ECON 2123 Introduction to Econometrics
or STAT 2112 Business and Economic Statistics II
or STAT 2118 Regression Analysis
or STAT 2123 Introduction to Econometrics
Business core courses
ACCY 2001Introduction to Financial Accounting
BADM 3401Contemporary Marketing Management
or BADM 3401W
3 courses selected from the following:
BADM 2001WMarkets and Politics
or BADM 2001 Markets and Politics
BADM 3103Human Capital in Organizations
BADM 3501Financial Management and Markets
BADM 3601Operations Management
BADM 4101Business Ethics and the Legal Environment
or BADM 4101W Business Ethics and the Legal Environment
BADM 4801Strategy Formulation and Implementation
IBUS 3001Introduction to International Business
Marketing courses
MKTG 3142Consumer Behavior
or MKTG 3142W Consumer Behavior
MKTG 3143Marketing Research
MKTG 4148Advertising and Marketing Communications
or MKTG 4156 Integrated Marketing Communications
MKTG 4154Digital Marketing
MKTG 4162Digital Marketing Analytics
Five courses selected from the following:
MKTG 4149Advanced Advertising Campaigns
MKTG 4150Salesmanship and Sales Management
MKTG 4159Marketing Strategy
MKTG 4161Pricing Strategy – Competitive and Dynamic Pricing
MKTG 4163Applied Marketing Decision Analytics
MKTG 4164Artificial Intelligence and Automated Marketing
MKTG 4165Customer Relationship Management (CRM) and Relational Databases
In general, students complete 43 credits in electives courses, or the minimum necessary to reach 120 credits for the degree. 18 of those credits must be taken outside of GWSB. Elective courses may be numbered 1000 to 4999. Electives may not include LSPA (Lifestyle, Sport, and Physical Activity) courses and may include a maximum of one HLWL (Health and Wellness) course. Students may use electives for an additional concentration, a second GWSB or non-GWSB major, or a minor.

1See University General Education Requirement for a list of approved courses.

2Students should meet with a GWSB academic advisor to discuss other options for fulfilling the mathematics requirement.

3Freshmen are required to take BADM 1001 and BADM 1002; transfer students are required to take BADM 1003.

4BADM 3001 is offered with subject-specific sections and should be completed during the sophomore year, following successful completion of BADM 1001 and BADM 1002, or BADM 1003. 

5BADM 4001 is offered with experiential-specific sections and should be completed in the senior year.