Master of Tourism Administration

The master of tourism administration degree program is designed to prepare students for competitive professional management positions in public, commercial, or nonprofit organizations, providing visitor services at the local, national, or international level. In addition to coursework, students have opportunities to learn from culturally diverse colleagues and from a wide range of visitor-service organizations. Students may choose one of the three formal concentration areas: sustainable tourism, event and meeting management, or hospitality management. They also may develop an individualized studies program.

Specific admission requirements are shown on the Graduate Program Finder.

Visit the program website for additional information.

The following requirements must be fulfilled: 36 credits, including 18 credits in required courses, 9 to 12 credits in courses taken in one area of specialization, and 9 to 12 credits in elective courses. Alternatively, the student may propose a 36-credit individualized plan of study for consideration.

Required
TSTD 6249Sustainable Destination Development
TSTD 6251Applied Quantitative Methods
TSTD 6270Research Methods and Applications
One of the following capstone course series:
TSTD 6283
TSTD 6297
Practicum
and Advanced Topical Studies
or TSTD 6998 Thesis Research
Areas of specialization
Sustainable tourism management
Required (12 credits)
TSTD 6260Tourism Economics
TSTD 6261Tourism Policy and Planning
TSTD 6263Destination Marketing
TSTD 6280Advanced Workshop (Management of Destination Organizations)
Electives (9 credits)
Recommended electives:
TSTD 6220International Hospitality Management
TSTD 6276Risk Management for Events and Meetings
Other elective options:
DNSC 6290Special Topics (Sports Analytics)
IBUS 6201International Marketing
MGT 6254Negotiations and Labor Relations
MGT 6281Small Business Management
MKTG 6248Advertising and Marketing Communications Strategy
PPPA 6031Governing and Managing Nonprofit Organizations
PPPA 6032Managing Fund Raising and Philanthropy
or PPPA 6033 Nonprofit Enterprise
TSTD 6265Sport Law: Contracts and Negotiations
TSTD 6277Event Management
TSTD 6280Advanced Workshop (Global Issues in Sport Management)
TSTD 6280Advanced Workshop (Sport Finance)
TSTD 6280Advanced Workshop (Sport Philanthropy)
TSTD 6282International Experiences
TSTD 6296Hospitality Digital Marketing Strategies
Event and meeting management
Required (9 credits)
TSTD 6276Risk Management for Events and Meetings
TSTD 6277Event Management
TSTD 6278Conference and Exposition Management (Suggested Electives)
Electives (12 credits)
Recommended electives:
MGT 6292Small Business Management
MKTG 6248Advertising and Marketing Communications Strategy
TSTD 6296Hospitality Digital Marketing Strategies
Other elective options:
DNSC 6290Special Topics (Sports Analytics)
IBUS 6201International Marketing
MGT 6215Conflict Management and Negotiations
MGT 6254Negotiations and Labor Relations
PPPA 6031Governing and Managing Nonprofit Organizations
PPPA 6032Managing Fund Raising and Philanthropy
or PPPA 6033 Nonprofit Enterprise
TSTD 6280Advanced Workshop (Global Issues in Sport Management)
TSTD 6280Advanced Workshop (Sport Finance)
TSTD 6280Advanced Workshop (Sport Phjilanthropy)
TSTD 6282International Experiences
TSTD 6290Special Topics (Conference & Exposition Management)
Hospitality management
Required (9 credits)
TSTD 6220International Hospitality Management
TSTD 6221Hospitality Market Analysis
TSTD 6296Hospitality Digital Marketing Strategies
Electives (12 credits)
Recommended electives:
MKTG 6248Advertising and Marketing Communications Strategy
TSTD 6277Event Management
TSTD 6278Conference and Exposition Management
Other elective options:
DNSC 6290Special Topics (Sports Analytics)
IBUS 6201International Marketing
MGT 6215Conflict Management and Negotiations
MGT 6254Negotiations and Labor Relations
MGT 6292Small Business Management
PPPA 6031Governing and Managing Nonprofit Organizations
PPPA 6032Managing Fund Raising and Philanthropy
or PPPA 6033 Nonprofit Enterprise
TSTD 6280Advanced Workshop (Sport Finance)
TSTD 6280Advanced Workshop (Global Issues in Sport Management)
TSTD 6280Advanced Workshop (Sport Philanthropy)
TSTD 6296Hospitality Digital Marketing Strategies
Individualized plan of study
The student designs a 36-credit plan of study and provides a brief proposal specifying the courses to be taken. The student submits the proposal through the faculty advisor.