Master of Science in Sport Management
The master of science in the field of sport management (MSSM) degree program is designed to develop leaders and entrepreneurs to facilitate the continued growth of the global sport industry. Students gain knowledge of key skill sets as well as issues and insights of the industry from cutting-edge professors, leading sport professionals, and through hands-on experiences. The MSSM program prepares students through practical assignments to manage and market athletes, sports media, facilities, events, and products using the latest analytic tools and strategies.
Students who earn a MSSM from GW School of Business (GWSB) will be able to:
- Recognize issues facing sport leaders and know how to make sound business decisions without compromising ethics and/or values.
- Demonstrate strong written communication skills that include being succinct and persuasive.
- Identify revenue streams and expenses for sport organizations and be able to implement strategies to increase revenues and decrease expenses.
- Understand legal terms, operational structures, contract clauses, and related ramifications most common in the sport industry.
- Apply analytical and research skills to solve problems and increase performance for a sport-related business.
Visit the GW School of Business website for additional information.
The following requirements must be fulfilled: 36 credits, including 21 credits in required courses and 15 credits in elective courses.
|TSTD 6251||Applied Quantitative Methods|
|TSTD 6264||Sport Marketing|
|TSTD 6265||Sport Law: Contracts and Negotiations|
|TSTD 6266||Sport and Event Facility Management|
|TSTD 6267||Sport Media and Communications|
|TSTD 6270||Research Methods and Applications|
|15 credits in elective courses. Students may elect to use these credits to focus in one specific area, earn a specialized graduate certificate, or choose courses from different business areas with guidance from the advisor.|
|DNSC 6214||Pricing and Revenue Management|
|DNSC 6279||Data Mining|
|DNSC 6404||Sports Analytics|
|FINA 6224||Financial Management|
|FINA 6234||New Venture Financing: Due Diligence and Valuation Issues|
|IBUS 6201||International Marketing|
|IBUS 6403||International Business Negotiations|
|MGT 6215||Conflict Management and Negotiations|
|MGT 6254||Negotiations and Labor Relations|
|MGT 6285||Social Entrepreneurship|
|MGT 6290||Special Topics (Business of e-Sports)|
|MGT 6290||Special Topics (Sport Entrepreneurship)|
|MGT 6292||Small Business Management|
|MGT 6293||New Venture Initiation|
|MKTG 6243||Marketing Research|
|MKTG 6246||Marketing of Services|
|MKTG 6248||Advertising and Marketing Communications Strategy|
|MKTG 6252||Digital Marketing|
|MKTG 6256||Integrated Marketing Communication|
|PPPA 6031||Governing and Managing Nonprofit Organizations|
|PPPA 6032||Managing Fund Raising and Philanthropy|
|TSTD 6277||Event Management|
|TSTD 6278||Conference and Exposition Management|
|TSTD 6282||International Experiences|
|TSTD 6296||Hospitality Digital Marketing Strategies|
|TSTD 6998||Thesis Research|
|TSTD 6999||Thesis Research|