Graduate Certificate in Marketing and Brand Management

The graduate certificate program in marketing and brand management program is designed for entry- and mid-level managers as well as top executives who are interested in learning how to manage brands strategically to help their organizations create customer value, building loyalty and name recognition. The program also emphasizes how organizations design brand identity, manage customer experience, measure and analyze brand performance, and differentiate brand communication strategies.

The following requirements must be fulfilled: 12 credits, including 9 credits in required courses and one 3-credit elective course.

Required
MBAD 6274Marketing
MKTG 6248Advertising and Marketing Communications Strategy
MKTG 6255Strategic Brand Management
Elective
One course from the following:
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6246Marketing of Services
MKTG 6251Product Management
MKTG 6259Marketing Strategy