Graduate Certificate in Digital Marketing and Communication

The graduate certificate in digital marketing and communication is designed to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics. As this area is inherently multidisciplinary, the certificate draws from course work within various sub-disciplines offered by the Department of Marketing as well as course work in web analytics and information systems offered by the Departments of Information Systems and Technology Management and Decision Sciences.  

The following requirements must be fulfilled: 12 credits, including 9 credits in required courses and one 3-credit elective course.

Required
MBAD 6274Marketing
MKTG 6252Digital Marketing
MKTG 6256Integrated Marketing Communication
or MKTG 6248 Advertising and Marketing Communications Strategy
Elective
One course from the following:
DNSC 6279Data Mining
DNSC 6290Special Topics (Social Network Analysis for Managers)
ISTM 6209Web and Social Analytics
ISTM 6211Data Warehousing and Online Analytical Processing