Graduate Certificate in Digital Marketing and Communication
The graduate certificate in digital marketing and communication is designed to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics. As this area is inherently multidisciplinary, the certificate draws from course work within various sub-disciplines offered by the Department of Marketing as well as course work in web analytics and information systems offered by the Departments of Information Systems and Technology Management and Decision Sciences.
The following requirements must be fulfilled: 12 credits, including 9 credits in required courses and one 3-credit elective course.
|MKTG 6252||Digital Marketing|
|MKTG 6256||Integrated Marketing Communication|
|or MKTG 6248||Advertising and Marketing Communications Strategy|
|One course from the following:|
|DNSC 6279||Data Mining|
|DNSC 6290||Special Topics (Social Network Analysis for Managers)|
|ISTM 6209||Web and Social Analytics|
|ISTM 6211||Data Warehousing and Online Analytical Processing|