Bachelor of Science with a Major in Business, Sport, Event, and Hospitality Management Concentration

The bachelor of science in business with a concentration in sport, event, and hospitality management degree program provides students with a theoretical and practical understanding of these industries through three different tracks:

  • Sport management track focuses on the management and marketing of sport events, organizations, products, and athletes, as well as in special events, conferences, meetings, expositions, festivals, and other entertainment properties including sport and event facilities.
  • Event management track focuses on the marketing and management of businesses related to conventions, meetings, special events, conferences, expositions, and festivals.
  • Hospitality management track focuses on the marketing, management, and financing of both hotels and those businesses related to tourism, including cities, attractions, restaurants, and airlines.

Typical entry-level positions include those in collegiate and professional sport organizations, sport marketing agencies, sport manufacturers, sport and event facilities, hotels and resorts, restaurants and food service operations, visitor and convention bureaus, theme parks and recreation centers, museums, tour operators, travel management firms, destination management companies, event producers, associations, corporate sponsors, and consulting firms.

Visit the program website for more information. 

In addition to the requirements for the bachelor of science with a major in business, the concentration in sport, event, and hospitality management requires five field courses:

Required field
TSTD 3001Introduction to Tourism and Hospitality Management
TSTD 4102Practicum
or MGT 3305 Human Capital Sustainability
Required track
All courses in one of the following tracks:
Sport management track
Sport and Event Business Management
Sport and Event Marketing
Issues in Sport and Event Management
Event management track
Hospitality Industry Management
Sport and Event Business Management
Travel Marketing Communication
Sport and Event Marketing
Special Topics (Convention and Meeting Management)
Hospitality management track
Hospitality Industry Management
Financial Management in Tourism and Hospitality
Travel Marketing Communication

Students should consult with an advisor for specific bachelor of science in business general education courses that apply to this concentration.